A creative campaign for the 2023 collaboration between Colour Plus Company and Saucony, centered on three designs inspired by distinct natural environments. Rooted in the visual language of vintage outdoor brands, the campaign evoked worn-in textures, muted palettes, and the utilitarian spirit of heritage trail gear. The rollout included a hero video and a series of four print posters, drawing on the vintage feel of analog media and the subdued tones of classic outdoor design. Directed by Colour Plus founder Jordan Page and photographed by Guarionex Rodriguez Jr., the campaign was captured across wooded backroads and sun-faded meadows, bringing a nostalgic lens to modern performance footwear.

Client: Saucony

Creative Director: Jordan Page
Photographer: Guarionex Rodriguez, Jr.